UM ESTUDO EMPÍRICO DA APLICAÇÃO DO ÍNDICE EUROPEU DE SATISFAÇÃO DE CLIENTES (ECSI) NO BRASIL
نویسندگان
چکیده
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ژورنال
عنوان ژورنال: RAM. Revista de Administração Mackenzie
سال: 2007
ISSN: 1678-6971
DOI: 10.1590/1678-69712007/administracao.v8n4p178-200