UM ESTUDO EMPÍRICO DA APLICAÇÃO DO ÍNDICE EUROPEU DE SATISFAÇÃO DE CLIENTES (ECSI) NO BRASIL

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ژورنال

عنوان ژورنال: RAM. Revista de Administração Mackenzie

سال: 2007

ISSN: 1678-6971

DOI: 10.1590/1678-69712007/administracao.v8n4p178-200